I’m exploring paid advertising to promote my book, but with so many options—Amazon Ads, Facebook Ads, Instagram promotions, and BookBub ads—I’m not sure which one delivers the best results.
I’ve heard that Amazon Ads can boost visibility directly on the platform, while Facebook and Instagram ads help with audience targeting. Then there’s BookBub—does it really help with book sales, or is it better for building long-term readership?
Some book marketing services in USA offer ad management and promotional strategies, but I’m wondering—should I hire a service, or is it better to manage ads myself? For those who’ve used paid ads, what worked best for you? Did you see a return on investment, or were there any pitfalls to avoid?